TOP N DOWN

“Guerilla marketing” has nothing to do with war or the military. It’s an unconventional marketing tactic that helps businesses of all sizes build brand awareness in specific locations and communities. What’s the goal of guerilla marketing? Create wonder, surprise, and amazement among target audiences.

There are primarily four types of guerilla marketing tactics –

• Indoor Guerilla Marketing: Marketers target stores, shopping malls, public transportation areas, and other indoor spaces. They set up temporary artworks or put up well-designed banner ads to give their brands maximum visibility/exposure.
• Outdoor Guerilla Marketing: The marketing tactics are similar. But, they’re employed in outdoor locations like public parks, streets, sports stadiums, etc.
• Event Guerilla Marketing: Guerilla marketers target specific events (brand conferences, tradeshows, public meetups, concerts, etc.). At these locations, the marketers are guaranteed to have access to large audiences. They use the attention they receive to present well-designed branding and marketing materials to large audiences.
• Experimental Guerilla Marketing: In this type of guerilla marketing, pretty much anything goes. Guerilla marketers find new ways to make their target audiences directly interact with their brands, products, offers, etc.

According to top guerrilla marketing experts, there’s no “one size fits all” strategy for creating successful guerilla marketing campaigns. However, every good guerilla marketing campaign should have two elements –

• High-Quality Marketing Materials: Your guerilla marketing tactics may catch the eyes of many people. But, unless you present high-quality marketing materials to these target audiences, the campaign won’t succeed.
• Originality: Guerilla marketing strategies are different from traditional marketing tactics because they carry an element of surprise. If your marketing materials and messages aren’t original or unique, the campaign won’t make much of a lasting impact.

Creating high-quality and eye-catching bannersbefore launching and executing a guerrilla marketing campaign is very important. The better banner ads you can create, the stronger impressions your campaign will have on your target audiences. Thankfully, banner ads are cheap and easy to produce.

Guerilla marketing experts can technically custom-print hundreds of banners without exceeding their respective marketing budgets. However, to make your guerilla marketing campaigns as cost-effective as possible, they need to get each banner’s design right. Here’s how top guerilla marketing experts create high-quality banners –

• Prioritize Audience Preferences: Guerrilla marketing campaigns only succeed when the marketing materials feature designs or content that the audience likes.
• Target High-Traffic Areas: Guerilla marketing doesn’t work in low-traffic areas. Even if you create premium-grade posters or banners, unless you place them in high-traffic areas, they won’t receive much attention.
• Conduct Competition Analysis: Before designing your guerilla marketing banners, research other successful guerilla marketing campaigns in your area. What tactics made those guerilla marketing campaigns successful? What aspects of those previous guerilla marketing campaigns need to be changed? Address these details before launching your own guerilla marketing campaign.
• Call to Action: Strategically designed guerilla marketing banners will attract a ton of attention. Monetize this attention by including calls to action on the banners. Ensure the banners feature details about giveaways, discounts, or links to the brand’s website.

Start your guerilla marketing campaigns by targeting small communities first. Entertain, startle and amaze your audiences wit