When you’re looking at hiring SEO Firm, there’s a quick checklist that you can go through to ensure that you’ve done your due diligence. you’re not just going off something that looks pretty or someone recommended you. You’re checking their references. And I’m going to give you some tools for you to check their work and make sure they’re the real deal.
Hiring an SEO Firm can be tricky. Many people never pull back the curtain and show you what you need to hire and work with SEO Firm or search engine optimization experts.This industry is exciting because you have two different sets.
Highly technical SEO Firm
You have a set that is highly technical SEO Firm. They work on the back end of your website to meet the google algorithm. So they’re in there, their tweaking and tweaking and tweaking. So that a technical SEO Firm is not necessarily going to be tapped into the emotionally intelligent side of your business. SEO Firm will not give an idea to for content.
Human SEO is how people search, what they’re doing, what they need, and interpret it through data. So when you’re hiring an SEO expert, you must get someone who has a holistic understanding of the space. It would help if you worked with someone who understands the human side and the technical side that comes together. So, you want more of a whole-brained SEO expert.
So a couple of things you want to check out is going old school. Check their references. Ask for their top 5 clients and keywords that drive the most traffic to those customers’ websites. So here’s the big misnomer:
Ranking of keyword
If you hire an SEO Firm, they’re going to tweak your website with many keywords to your site. And then they’re going to give a report that says you rank number 1 under 500 keywords. Then the conversation stops. Now, it’s frustrating for business owners to say you’re doing all these great rankings, but you don’t see any more phone calls. No more forms submissions on your website, and you’re like, “What am I paying for.
I think it’s one year because business owners who hire said SEO Firm don’t understand what they’re doing. So they keep giving us reports after reports after reports were speaking in Washington, DC. And was before we got going, a guy walks in with a bug report some more of this, right? then he looks at me. And I’m like, “Nice to meet you too.” He’s like, “I am sick and tired of you experts giving me reports like that that say I am doing great, but I never see any actual performance or increase of revenue in my business. What the heck So what you want to look for is not how many keywords rank number 1 in google. You want to look for those keywords that rank.
Traffic on your Website
What percentage of traffic driving to your site from that one phrase? It’s about which of those first-page keywords drive traffic to your website. Incredibly important. I used to tell clients, “Pick your 20.” Twenty keywords that you know if you rank under them will get findable by the right kinds of customers. Not a thousand, not 500. 20 keywords. And once you rank under those 20 keywords, you can pick another 20. But it’s important to stay focused.
You know your business the best. Nobody else knows your business. If you hand it over to an SEO Firm and hope for the best, it’s not going to work out. As a business owner, you have to be responsible for educating that SEO vendor all about the nuances of your business. What you know about them, what makes them ticked off. What makes them search for alternatives, and what makes them different than those competitors. Do not let the SEO Firm provide a keyword list to you and randomly say, “Okay, great.” And you send a check every month, and you wait, and you wait, and you wait. And then you have meetings. They tell you you’re doing great, but you do not see any performance on your website. The phones aren’t ringing, and the contact forms are not filling out.
The biggest systemic reason people don’t succeed with SEO firms is that they tap out. They walk away. They say, “Here’s your check. are you going to do it yourself? Do you have someone in-house that you can train up on the topic? That might be an option. If you don’t have someone in-house, you’re going to have to hire carefully. Please make sure you check their references. Make sure you ask those references whether you’re a top 5 keywords that drive the most amount of traffic to their sites. And work with someone who explains it in easy, non-technical talk. If they brawl out, heat maps, conversion rates. You know, all these crazy phrases that intimidate you, it’s not always the kind of relationship you want. Because they’d understand how to explain what they’re doing to you in a way that makes sense to your business.
So, hopefully, this low rant of mine will help you focus on whether your current company is doing what it should? Have you taped out of your online marketing? Because you’re too busy? And what’s the best sustainability long term for your company. So, keep in mind that you’re not an expert SEO Firm. Hiring an expert SEO Firm can be challenging.
So, hopefully, following some of those rules will help you connect either externally or internally with a strategy and process that will finally deliver results for your business.
Supporting inside marketing teams implementers by an expert SEO Firm. Find SEO Firm which have worked with some of the best marketing teams in significant corporations all acroWorld. They roll in and show them a whole new way to think about findability online. How to tweak what they’re doing? add a whole level of thought to the processes for SEO and findability in their current programs. Everyone can sharpen their knife around SEO and whether to support the ongoing. let’s see if SEO Firm could come in and make your team the smartest team on search engine optimization.