The latest report by IMARC Group, titled “Gummy Vitamins Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027, offers a comprehensive analysis of the industry, which comprises insights on the gummy supplements industry. The global gummy vitamins market size reached US$6.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$8.6 Billion by 2027, exhibiting at a CAGR of 5.31% during 2022-2027.
Gummy vitamins are chewable vitamin supplements with a taste and texture like gummy candies. They comprise various fruit flavors, such as lemon, orange, raspberry, cherry, and apple. They are made from cornstarch, sugar, gelatin, water, and additive colors. They are a rich source of calcium, phosphorus, iron and zinc and often molded in the shapes of flowers, moons, bears, circles, and stars. They are easily digestible and can be given to toddlers as gummy vitamins are not swallowed like pills and possess attractive outer packaging to draw the attention of children.
They provide various essential nutrients that are often not acquired from the daily diet consumed by vegans, vegetarians, and individuals with specific food allergies. They are also consumed by individuals who face trouble swallowing pills due to throat issues and nausea. Gummy vitamins improve the quality of skin and hair and help recover various nutrient deficiencies that cause chronic illnesses. They boost energy levels, increase red blood cell (RBC) production, improve brain functioning, and facilitate bone development. They also enhance eyesight and assist in maintaining a healthy metabolism. Besides this, as gummy vitamins are convenient and fill nutritional gaps effectively, they are recommended by nutritionists and dieticians across the globe.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally, and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Gummy Vitamins Market Trends:
At present, the increasing demand for gummy vitamins due to their convenience and easy-to-digest properties represents one of the primary factors impelling the growth of the market. Apart from this, the rising occurrence of nutrient deficiencies causing chronic diseases among individuals, such as rickets, iron deficiency anemia, goiter, obesity, coronary heart disease, and type 2 diabetes, is contributing to the growth of the market. In addition, the growing demand for on-the-go dietary supplements among working individuals to save time and boost their immune system is currently positively influencing the market. Besides this, the rising awareness among the masses about the associated benefits of gummy vitamins on account of effective marketing strategies adopted by various brands and companies is strengthening the growth of the market.
Additionally, there is an increase in the number of online brands selling gummy vitamins with natural fruit flavorings in innovative and sustainable packing. This, coupled with the wide availability of sugar-free gummy vitamins for diabetic and obese individuals, is propelling the growth of the market. Furthermore, increased consumer expenditure on preventative healthcare products, combined with rising demand for customised gummy vitamins, is providing profitable growth prospects for industry investors.
Global Gummy Vitamins Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Bayer AG, Bettera Wellness LLC, Church & Dwight Co. Inc., Hero Nutritionals, Ion Labs Inc. (DCC plc), Nature’s Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG), Pfizer Inc., Pharmavite (Otsuka Pharmaceutical Co. Ltd), Santa Cruz Nutritionals, SmartyPants Vitamins (Unilever plc), The Honest Company Inc. and Vitakem Nutraceutical Inc.
The report has segmented the market on the basis on type, demographics and sales channel.
Breakup by Type:
• Single Vitamin• Multi-Vitamin• Prebiotics and Probiotics
Breakup by Demographics:
• Children• Adult
Breakup by Sales Channel:
• Supermarkets and Hypermarkets• Speciality Stores• Retail Pharmacies• Online Stores
Breakup by Region:
• North America: (United States, Canada)• Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)• Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)• Latin America: (Brazil, Mexico, Others)• Middle East and Africa
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Frequently Asked Questions (FAQs):
1: How big is the gummy vitamins market?
Answer: According to IMARC Group, the market was valued at US$6.4 Billion in 2021
2: What is the estimated growth scenario for the gummy vitamins market by 2027?
Answer: By 2027, the gummy vitamins market is expected to reach a value of US$8.6 Billion by 2027
3: What is the key factor contributing to the growth of the gummy vitamins market?
Answer: The gummy vitamins market is primarily driven by AG, Bettera Wellness LLC, Church & Dwight Co. Inc., Hero Nutritionals, Ion Labs Inc. (DCC plc), Nature’s Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG), Pfizer Inc., Pharmavite (Otsuka Pharmaceutical Co. Ltd), Santa Cruz Nutritionals, SmartyPants Vitamins (Unilever plc), The Honest Company Inc. and Vitakem Nutraceutical Inc.
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