Real estate is a complex industry, with numerous elements involved. You could be a land seller, a house flipper, or a realtor, or even offer a mixture of all these services, with construction and interior design thrown in as well. Therefore, a real estate business needs decent marketing strategies in place. These should cover as many platforms as possible, and stand out among a sea of competitors.
Social media is your best bet when it comes to maximizing your marketing potential. It is one of the primary ways companies get visitors to their business, and has become increasingly popular over the years. Of course, social media is not just a monolith. There are numerous social media platforms out there, and you need to customize your strategies according to each one. In addition, you also need to figure out which platforms your audience generally frequents. Then, you can focus on these, with a few guidelines in place to help you along.
Make attractive posts
The first thing you need to do is decide on an aesthetic and design your posts accordingly. Use real estate flyers and other social media templates from PosterMyWall to design your posts for multiple platforms.
Make sure you stick to a similar aesthetic across all platforms, and run social media campaigns in an organized manner. See what aspect ratios and image-to-text ratios work best for each platform, and design your posts accordingly. When you plan a social media campaign, keep a number of these posts designed in advance, so that you won’t have to put something rough together at the last minute.
Create a posting schedule
Do not start posting without any proper planning. Create a social media posting schedule, and categorize it according to platform, day, post type, and posting responsibility. Make sure you have a few posts prepared in advance, with their captions and imagery set to go as well.
This way, you can pretty much simplify the process and make it easy for anyone on the team to maintain a regular social media posting rhythm. Make sure you stick to this schedule, and have thematic posts on each day of the week, so that your audience knows what to expect. These themes can include property showcases, real estate advice, open houses, and much more.
Use video marketing
Video is the new top medium for social media platforms. The success of TikTok and the constant promotion of Instagram Reels shows that platforms themselves are also prioritizing short-form video content.
Therefore, you should work on a few short videos showcasing your company, services, open houses, properties on offer, and other such topics. You can even offer real estate selling and buying advice in video form and can even interview industry experts like renowned architects or real estate developers to share valuable information with your audience.
Show off your best properties & services
Use your social media platforms to show off your best products and services. If you’re an all-service real estate business offering everything from land purchase to interior design and moving, then highlight one service at a time to give it its due time.
In addition, showcase your open houses, properties on sale, and properties available for rent on your social media platforms. You can offer this as a free service to your clients or you can even charge customers for extra social media posts and pinned posts as part of their packages. These posts will not only keep your online presence updated, but also push your business.
Utilize influencer marketing
These days, real estate is a hot industry when it comes to media exposure. Real estate agency shows and house flipping shows are a major reality show staple. So, you should approach popular influencers and celebrities in the industry to put in a good word for your business.
Influencer marketing will help you reach out to a wider audience, and even find customers from unexpected audience bases. So, do not ignore the potential of this sort of marketing, and explore all networking opportunities you come across.
Offer industry-related advice
Social media marketing should not just be about promoting your business. You need to let your audience know you care about their wants and needs as well. So, put up posts which give viewers valuable industry information.
These posts can include home buying tips, advice on price negotiation, information about legal real estate matters like escrow, and much more. Basically, you need to make sure your audience is well-informed about your industry, so that they feel more equipped when approaching you. Feel free to experiment with format with these posts. Create flyers, videos, carousels, and whatever seems suitable for your purposes.
To sum up, you can do a lot with social media to promote your real estate business. Get the designing part out of the way with the convenience of tools like PosterMyWall, and then follow the above tips to get the best out of your efforts.
Leave a Reply