Online shopping has become a common consumer practice due to the heavy penetration of smartphones and mobile apps. Especially, eCommerce mobile app empowers online businesses and stores to sell more effectively and produce better ROI.
Today, the competition in the eCommerce market has increased substantially. Most online businesses are now investing in mobile app development for building a customer-friendly eCommerce mobile app to boost their sales.
But customers only wish to purchase through an eCommerce app when it offers them great shopping features. Being a business owner you should be aware of such features which are essential for your app.
This blog will explain the 5 must-have features for your eCommerce mobile app that would give your customers a seamless shopping experience and help you estimate cost to develop ecommerce mobile app.
1. Easy Product Search Facility
Product search is the basic and most important feature of an eCommerce mobile app. It allows your customers to search or find their products from a wide list of options. Due to the fast-paced lifestyle, modern people feel lazy or become impatient to find anything. They want to search for their products quickly without any delay or inconvenience.
Therefore, your eCommerce mobile app must have an easy and fast product search facility that allows users to find their favorite products quickly with all required search filters.
Many eCommerce apps don’t have good quality product search features. As a result, when customers find difficulty or complexity in searching for products, they become impatient or frustrated and eventually leave the app.
Hence, it is highly important to provide a good product search feature in the app to let customers find what they want easily and quickly. For this, you can include essential search filters and product suggestion options to help customers find their desired products seamlessly.
2. Detailed Product Information
Once users find their desired product they want to know more about it. For this, the app gives them high-quality product images and basic product information. This feature is common in most eCommerce mobile apps because customers usually don’t have much time for reading a long piece of information or a lengthy product description.
And this is where many online store owners fail to understand the key point. An eCommerce app provides high-quality images and basic information about the product. But the app also must provide a detailed description of the products.
This detailed information helps customers get full knowledge about the product and make a well-informed buying decision. Consequently, it reduces the probability of product returns and dissatisfaction of customers. You can also create a product document feature that lists the key benefits to support the detailed product information.
3. Augmented Reality Feature
Augmented reality has started transforming the eCommerce business. It is now being widely used in mobile app development for creating a virtual experience in online shopping. AR feature gives more capability to an eCommerce mobile app to provide an immersive product search experience.
With AR features, customers can virtually visualize the product fitting as per their requirements which helps them properly the product and make the right selection of product. IKEA, one of the most famous furniture brands in the world, has already set a successful example of how AR features help customers make the right buying decision.
The company developed the AR functionality into their eCommerce app to enable their users to virtually visualize the products in the selected place. And you might believe that after implementing this feature, the company has reported that 63% of customers loved this AR feature as part of their online shopping experience.
Hence, your eCommerce mobile app must include the AR feature if you want to stand out from the competition and provide an amazing online shopping experience to your customers.
Best Mobile App Development Company considers AR features as one of the powerful features to influence the customer’s buying decision.
4. AI-Voice Assistant
Voice assistants are evolving impressively in the market. Users find it extremely helpful due to its faster and easier capability to search anything online. Voice assistant is an AI-based functionality that works on voice commands given by the users. This feature is also used in eCommerce mobile app development. The trend of voice shopping is also growing in the eCommerce market since Amazon already introduced this feature in their mobile app.
Therefore, create an AI-voice assistant in your eCommerce app to allow users to search or navigate through voice commands. It will help them make quick product searches and save their time and effort.
As a result, it will improve your sales conversions and empower users to make quick buying decisions. Besides this, the use of voice assistants in eCommerce apps is still not very popular. By implementing this feature into your app, you can take an early competitive advantage and attract the attention of the audience.
5. Product Reviews
Product reviews work as an influential force in the eCommerce business. It gives customers more reliable information to make a well-informed buying decision. When the eCommerce app provides a wide list of product reviews with relevant pictures and real-life feedback from the previous customers, it helps customers to quickly analyze the product.
Hence, your eCommerce app must have a dedicated feature to allow customers to write reviews and shopping experiences about the products. These product reviews will help your eCommerce app create a sense of customer satisfaction and create a trust of transparency for your brand. And as a result, it will enhance customer loyalty.
With the growing competition and changes in consumer behavior, the eCommerce industry is becoming more competitive and challenging to drive sales. eCommerce mobile apps here can help you penetrate the competition if your app must have features that customers want. To ensure you create a perfect eCommerce app, you should partner with the best mobile app development company that can build you powerful features for online shopping.
About The Author
Josephine is an Android app developer at MobileCoderz which is one of the top mobile app development company helping ranging industries with cutting-edge mobile solutions. She has wide expertise in Java programming and coding for developing industry-oriented apps for Android devices. Aside from her tech life, She conducts webinars on the latest trends and creates podcasts on innovations.
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